Last month we told you about the latest cover star to grace the cover of fashion's bible, British Vogue. The powerhouse had decided to differ from what they normally put on the front cover and go with plus-size, supermodel of the moment, Ashley Graham. Being one of a small handful of 'fuller-figured' women to feature on the magazine, it was refreshing to see a change within the industry. But this change wasn't welcomed by all.
It has been revealed by editor, Alexandra Schulman, that some designers 'flatly refused to lend us their clothes' for the cover shoot with Graham. Writing in the magazine, Schulman said that whist some brands were 'enthusiastic about dressing a woman who is not a standard model' but others were not. Those other designers? We will never know who, as the magazine refused to disclose that information.
In the end, it was luxury brand Coach, who came to the rescue to provide clothing for the shoot - 'The shoot was put together fairly last-minute and we are all very grateful to the people at Coach who moved speedily to provide clothes for us that had come from outside their sample range,' Schulman wrote.
She continued, 'It seems strange to me that while the rest of the world is desperate for fashion to embrace broader definitions of physical beauty, some of our most famous fashion brands appear to be travelling in the opposite - and, in my opinion, unwise - direction.'
So why did certain brands refuse to provide clothes? Is it because they don't want to ruin their brand's image and reputation by being associated with dressing a plus-size model? Or that their other advertisers might frown upon this decision?
We'll never know, but all we can say is that we can't get enough of this cover and we want to see more..