Tuesday, 6 December 2016

Ashley Graham for British Vogue

Last month we told you about the latest cover star to grace the cover of fashion's bible, British Vogue. The powerhouse had decided to differ from what they normally put on the front cover and go with plus-size, supermodel of the moment, Ashley Graham. Being one of a small handful of 'fuller-figured' women to feature on the magazine, it was refreshing to see a change within the industry. But this change wasn't welcomed by all. 

It has been revealed by editor, Alexandra Schulman, that some designers 'flatly refused to lend us their clothes' for the cover shoot with Graham. Writing in the magazine, Schulman said that whist some brands were 'enthusiastic about dressing a woman who is not a standard model' but others were not. Those other designers? We will never know who, as the magazine refused to disclose that information.

In the end, it was luxury brand Coach, who came to the rescue to provide clothing for the shoot - 'The shoot was put together fairly last-minute and we are all very grateful to the people at Coach who moved speedily to provide clothes for us that had come from outside their sample range,' Schulman wrote.

She continued, 'It seems strange to me that while the rest of the world is desperate for fashion to embrace broader definitions of physical beauty, some of our most famous fashion brands appear to be travelling in the opposite - and, in my opinion, unwise - direction.'

So why did certain brands refuse to provide clothes? Is it because they don't want to ruin their brand's image and reputation by being associated with dressing a plus-size model? Or that their other advertisers might frown upon this decision?

We'll never know, but all we can say is that we can't get enough of this cover and we want to see more..


Half way through a full day of fittings for 'Model of the Moment' Sarah

All of the Lights

Carnaby Christmas Revolution

Monday, 5 December 2016

Monday BTS

 MoM Sarah is all set for a day of fittings👩🏻💋

Model of the Moment

 Sarah Hadzipasic



 Islington, London

What were you doing before you became a fit model:
Before I became a fit model, I was a customer service desk colleague for a food retailer

What do you enjoy most about your job:
 The thing I enjoy the most about this job is getting the first look at the new trends coming in for the seasons for each brand I work with

Essentials you take to castings:
 In my fit kit bag, I have a vest top, leggings and heels

Dream job:
I think I am currently in my dream job, as I have achieved so much through being a fit model

Currently listening to:
AlunaGeorge's ablum, I Remember

Favourite movie:
This might take me a while... can't really narrow it down but I'm a total nerd so either a Marvel film, Star Wars or any Tarantino film

Obsessed with right now:
 Tattoos - I currently have 26 and want more!

Guilty pleasure:
 Taking myself out for dinner and reading a good book

Last book you read:
Gone Girl

Biggest pet peeve:
People who don't say please or thank you

Twitter or Instagram:
 Instagram - @sarah_is_smiley

Favourite emoji:

What do you get up to in your spare time:
 I like to be out, I like exploring new places and trying new things

If you have another job, how do you find a balance between the two and how do you cope:
 I work as a fittings model four full days a week and I have a weekend job as well for 8 hours. I cope by juggling everything and fitting things around my work life

Sum yourself up in three words:
 Fashionable, careering and fiesty

Highlight of your career:
 Doing an art project with Grayson Perry in which he sketched me, made a clay form of me and the art work was on display at the National Gallery for three months, as part of the 'Who Are You' series
What does the rest of 2016 hold for you:
 As 2016 finishes, I plan to work hard with my fitting/modelling career and celebrate Christmas with my family

Friday, 2 December 2016

The Rules

by Hemingsworth
 Listen out for our talented artist who had the pleasure of doing the voice over

Model of the Moment

Introducing next week's Model of the Moment, Sarah

Keep a look out for everything she gets up too over on our Insta all next week