Monday 24 April 2017

Fashion Revolution Week

 

Today kickstarts Fashion Revolution Week, which was set up three years ago in rememberance of the Rana Plaza factory collapse in Bangladesh, where 1,138 garment factory workers were killed with a further 2,500 people injured.

In a bid to remember those that lost their lives for fast fashion with hopes to improve working conditions and wages of the 75 million garments workers across the world. The initiative runs between April 24th - 30th each year to raise awareness, push us consumers to ask brands, '2ho made my clothes?' and advocating for a more ethical and self-conscious industry.

Co-founded in London by designers Orsola de Castro and Carry Somers, the revolution has now spread to almost 100 countries with support from some of the biggest names within fashion including Stella McCartney and Lily Cole.

This years Fashion Revolution is encouraging brans to look into the wages they pay their workers.

"There's a difference between the minimum wage - set by countries - and the qulaity of life the living wage affords," says Melina Tually, the Australian and New Zealand co-ordinator of Fashion Revolution. "The minimum wage often isn't enough to cover someone's nutritional, health and education needs. It's difficult to settle on a common living wage across the world but it doesn't mean brands can't be trying."

So what can we do and how do we take part?

All you need to do is... take a label selfie, tag the brand and ask them #whomademyclothes on Twitter and Instagram.

Last year the hashtag through 70,000 posts reached 129 million people. Over 1,200 brands responded with links to their corporate social responsibility policy, detailed information and even phtotos of the garment workers.

 For all the information and how to get involved visit their website.

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