ASOS hasn't been photoshopping their models as of late and everyone is so here for it.
Swimsuit season is almost upon us and we're currently seeing bikini's, swimsuits, kaftans, all the necessities for the beach take over our favourite online sites. Nothing out of the ordinary. But one site that has caught the attention of the masses is ASOS because if you look closely you'll see that they have stop photoshopping models stretchmarks.
Considering we're so obsessed with looking perfect and reminded everyday by advertising campaigns that we should be flawless and how to get the best skin possible etc, this is something to shout about.
One of the firsts to notice was a woman named Amy who tweeted the above photo of a model wearing a Pull 7 Bear bikini with her stretchmarks on show for all the world to see.
Writing that the model looks amazing, the tweet has gained over 20,000 retweets and 81,000 likes.
Finally, we're getting to the stage where stretchmarks can be celebrated and not a thing to hide. This will help others to see that everyone has 'flaws' and that we no longer need to be insecure about them.
Well done ASOS!