The biggest debate of all time to hit the fashion industry - well, in our opinion - has finally been brought to an end.
How do you correctly pronounce Primark?!
For years now we've been correcting others who don't say it the way you say it and from there going into a heating debate as to why you're right and they're wrong. All you have to do is look at the way it's spelt people!
But finally Primark has caved and weighed in on the the whole fiasco and provided us with an official answer.
And so, the correct pronunciation is...
Pr-eye-mark, or Prymark. Meaning that those saying Pree-mark are well and truly wrong.
Announcing over on their help section of their website, Primark put the answer to bed by replying to the question, 'how do you pronounce Primark?' with a very diplomatic; 'That's a very good question. We like to use Pre-Eye-Mark.'
And with that the debate has been settled. Simples.
Next time one of your friends criticises the way you say Primark you can kindly refer them to the brands website and wait patiently to say 'I told you so'.